Ursula Hitz is an artist and designer. Born in rural Switzerland, she cultivated diverse talents in typography, graphics and cheese making. Since moving to London a decade ago, Ursula’s work has focused on location and place. She meticulously creates typographic maps of the world’s best-known cities. Ursula is interested in the ways that letters capture not only the dimensions of a place, but its personality too. Why the passion for place names? ‘I love becoming fixated on their intricacies, before taking a step back and seeing a bigger structure evolve,’ she explains. ‘Unlike regular maps, mine don’t focus on streets or buildings. Instead, they build an organic texture of words that grow from the centre – in the way that most cities have grown.’ Her work is exhibited, featured and reviewed both online and in selected London galleries.