Super Superficial are a lot of things to a lot of people, but what they do is clear: they put excellent artwork and illustration on t-shirts, sweatshirts and hoodies and make them affordable, meaning they can share some of the world’s best artists.
There aren't many stores like Super Superficial around. A collaborative project with artists, the company creates wearable art by putting original, sometimes humorous designs on t-shirts, jumpers and hoodies. It's not only a great way to support and share some of the world's best artists, it also means affordable artwork that you can wear every day.
"Super Superficial has worked with luminaries such as David Shrigley and Mike Perry in the past but now tends toward less established collectives such as Evening Tweed. Prepare to be mesmerised by the rows of tees by artists like Louise Z Pomeroy, Tom Baxter and Adam Bridgland who each contribute to the brand. Much of the range is unmistakably London, whether it's the "Soho Bobby" or "Moustache on Queen" design, and the whole collection is locally produced." - Toby Orton, SHOPIKON London
Based in Covent Garden, right in the centre of London, they’re working to spread the word about some fabulous new art and design.