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Culture Label's Guide to Frieze London 2016

Posted on September 22 2016

Frieze London is one of the most anticipated art events of the year, with about 100,000 people attending annually. 290 galleries are participating in the 14th edition of the event, which promises to be as exciting as ever.



If you are planning to attend Frieze, then prepare for a jam-packed day! Although the tickets seem pricey (starting at £40 for an adult ticket), you can really make the most of it and have an extremely fun and cultural day out.

Combined tickets are £52 if you want to be able to attend both Frieze London and Frieze Masters. However, these tickets don’t only allow you access to the participating gallery exhibits. Frieze Projects and the Frieze Artist Award are also available for you to take a look at. These are non-profit events, highlighting the work of upcoming artists and featuring new site specific installations. Your ticket also gives you access to Frieze Film, which you can watch in the Auditorium at allocated times during the event.



Whether you're an experienced art collector or an overwhelmed newbie, the art advisory service might be of interest to you. Introduced for the first time this year, this service will be available at Frieze Masters to offer support and advice to buyers.


Frieze Talks

If you’re feeling intellectually inclined, why not attend the Frieze Talks? These lunchtime panel discussions have been curated by Christy Lang (Associate Editor & Curator of Public Programming, Frieze) and Gregor Muir (Executive Director, ICA; Incoming Director of Collection, International Art, Tate), who will be joined by artists and others to discuss the theme of ‘Borderlands’, exploring important and highly debated issues.



However, if you’re not in the mood for a deep discussion, then why not enjoy one of the many eateries at your leisure? A range of restaurants, bars and ice cream stalls will be in place and we hear there are some real gems this year! Keep an eye out for Petersham Nurseries for amazing pizza, and GAIL’s Artisan Bakery for some sweet treats.


People Watching

Need another reason to splurge on a ticket? Then why not go for the simple pleasure of people watching? The rich and famous attend Frieze, with big names in art and fashion, such as Grayson Perry and Lulu Guinesss, roaming around. Celebrities also make appearances; Leonardo di Caprio attended Frieze New York last year, so you never know who you might spot!


Frieze Sculpture Park

If you don't want to splurge on a ticket, but still want to experience the event, then why not head to the Frieze Sculpture Park? Following the success of this outdoor 'gallery' last year, Frieze has taken over the English Gardens of Regent’s Park, filling it with large scale sculptures.


Frieze Music

Another option would be Frieze Music; these are music events which will take place in other locations in the city. Keep an eye out on the Frieze website for their artist announcements!


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