Who are we?

We’re a core team of cultural entrepreneurs working alongside an incredible worldwide network of arts partners, collaborators, advisers and supporters.

We’re obsessed with discovering beautiful things to own and give, and creating a single website that brings it all together. We’re forever on the hunt for 'products with soul', new arts partners, and finding more ways to make life easier for shoppers.

We have big ideas for the space between culture and consumers, and love mixing the best of business with the very best of culture. We enjoy creating unique enterprises that directly fund new art and which support cultural organisations in doing what they do best.

In the beginning...

Peter Tullin and Simon Cronshaw started CultureLabel back in 2007 by writing a book on cultural entrepreneurship and commercial income generation for the arts. Putting their money where their mouths were, they then took a gamble by giving up their day jobs to create CultureLabel.com.

They now won’t keep quiet about it, and are both regular keynote speakers on the subject of cultural entrepreneurship, cultural retail and e-commerce, and commercial income generation for the arts. They also work directly with arts partners to identify new opportunities for generating income.

Meet Team CL

Our offices are based at Idea Generation Gallery in Shoreditch, East London. Tucked in between the product samples, monitors, wine bottles and post-it notes, you'll find Team CL members:

PETER

Co-founder, previously brokered major FTSE arts sponsorships, now focussed on creating new enterprises with CultureLabel’s art partners. Made Top 50 in the 2009 Courvoisier Future 500 Leaders, and a Clore Fellow for outstanding emerging leaders in the cultural sector.

SIMON

Co-founder, with a handy background in understanding cultural consumers, now manages all of the levers to make sure CultureLabel.com evolves in the right directions. Usually to be found at all hours finding and adding new ways to improve the experience.

FLORIAN

Brand and business developer, working with luxury, media and hospitality brands including Soho House Group to develop strategic brand partnerships. Trend scout for communications campaigns with clients including BMW, Skype, Becks and Mini.

DAVID

CultureLabel Chairman, formerly Group COO for Dixons, MD of Waterstones and Currys, plus private equity chairmanships including German store Ihr Platz. Founder investor at Reevoo.com, Trustee and Chair of the Finance Committee at the Contemporary Arts Society, and a Director on boards at the Whitechapel Gallery and the Arts Council.

TINA

Product manager, previously working with Selfridges, responsible for all that is great about CultureLabel’s mix of products and partners. Curates the site daily, ensuring that only the very best art and products get past her watchful eye.

ALICE

Communications manager, formerly from EuroRSCG, now has the job of making sure people are talking about our products and arts partners – in the media, on blogs, on Facebook and Twitter, and just about everywhere else.

ASTRID

Gift stylist, with an international background split between USA, Paris and the UK, and styling experience for Alexander McQueen, Wallpaper* magazine, and Elle Decoration. Complimentary personalised gift styling is now available to all CultureLabel shoppers.

HOLLYE

Administrator, with a special knack of keeping all the cogs oiled, and ensuring all of our customers and arts partners stay smiling during and after using the site. Multi-tasking is definitely her forte.

ED & SAM

Digital project managers, managing the technical development of CultureLabel.com as well as an impressive range of digital projects for our arts partners from mobile apps to eBooks. Also responsible for making sure your purchases are safe and secure.