Noodoll

The World of Noodoll is the creation of designer and author YiYing Wang. She has global experience of licensing and character design, and is the author of six successful books, including Chinese bestseller 'Me In My Bag', and Noodoll’s debut children’s book 'Ricehead’s Revenge'.

Noodoll Studio is based in London, and produces design-led creative stationery, toys and accessories. Noodoll has a strong affiliation with design stores, museums and galleries who appreciate the quality and attention to detail of their various product ranges.

"Using the same playful spirit as YiYing Wang's stories themselves, the Noodoll collections will always brighten your day and fuel your imagination."