Art / Books

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Exclusive to CultureLabel - 'The Roundel' Special Edition of 150:

100 Artists Remake a London Icon

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'The Roundel' Special Edition

The London Underground logo is instantly recognizable, even by those who have never visited the city. Simple and effective, ubiquitous and reassuring it expresses the all-embracing nature of the capital’s transport network.

The Roundel Special Edition of 150 presents the famous London Underground logo rethought and refashioned by one hundred international artists in a unique cloth bound edition and comes with a certificate of authenticity.

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Artists as diverse as Jeremy Deller, Sir Peter Blake, Roger Hiorns, Cornelia Parker, Gavin Turk and Richard Wentworth offer a personal and affectionate take on the familiar motif, revealing in their own words what inspired their creations.

The limited edition book also features a fascinating text by design writer Jonathan Glancey who looks at the genesis of the Roundel a century ago and considers the reasons for its enduring success.

Amusing and absorbing, The Roundel will delight all lovers of London and transport fanatics, as well as those who follow the latest trends in art, graphic design and corporate branding.

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'The Roundel celebrates not only the special relationship that Londoners have with one of the most iconic symbols in the world, but also the creativity that is the heartbeat of the city.'

'With this special limited edition, we wanted to create a gem of a book to be treasured – a beautiful volume you would be proud to give and delighted to receive.'

Andrew Brown
Publisher,

Art / Books

Book Extracts

‘The Underground Roundel struck through with the bold

horizontal was a fine way to propose reliability and order’.

Richard Wentworth.

‘In 2008, the advertisement for the R. A’s ‘Lucas Cranach’ exhibition was deemed too racy. Thanks to her Roundel bikini, Venus has cleaned up her act.’

Doug Fishbone.

‘Cars are like the ticks on the back of any city, crawling and breeding and irritating. The Underground is the blood flowing through its veins: a democratic, no-first-class-carriage portal from here to there. Some days, it’s just a means to an end; other days, it’s playtime!’

Martin Boyce.

‘When I made this Roundel painting in 2008, I wanted to invite people to travel to the uninspiring suburbs just like Underground posters of the 1940s and 1950s. Now the joke is on me: Leytonstone is full of pubs and cafés packed with film-makers and young people’.

Bob and Roberta Smith.

‘Whenever the Tube went through closed stations, I remember the Roundel hovering in the dark like a ghost as we went past.’

Catherine Yass.

'The idea came while I was playing with my six-year-old son Hans. We played with a few coloured objects until we were both happy. Hans is very proud to feature on a London Underground poster'.

Torsten Lauschmann.