The Other Art Fair

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This week come and take a peek at the amazing range of work available at The Other Art Fair, London’s leading artist-led fair that connects art lovers of all tastes and experience directly with the most talented emerging artists before they are signed.

Explore the phenomenal range of contemporary art work in the vibrant, buzzing setting of London’s Marylebone Road and delve into the programme of 'Other' creative things to entertain and inspire you.

There's everything from live fine art performance and free curated walks to acoustic music sessions and a bar to relax in with a coffee or a refreshing cocktail away from the bustle of the fair.

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Emerging Artists

'Britain is a world leader in the arts and in particular, contemporary art. Our university system is outstanding, attracting aspiring artists from across the globe. Most importantly, there is an ever growing custom of supporting emerging artists in the UK.

Organisations like Made in Arts London, jotta, The Other Art Fair and CultureLabel ensure that you know where to buy and collect.

By collecting from emerging art you are not only investing in something you love, but you are making an extremely important contribution to the future of Britain's rich and vibrant cultural landscape'.

Claire Flannery, Art Manager CultureLabel

INTRODUCING THE OTHER ART FAIR COMMITTEE

IAN ROSENFELD, GALLERY DIRECTOR ROSENFELD PORCINI

Ian Rosenfeld is a photographer, film-maker and gallery director.

FRANCESCA GAVIN, VISUAL ARTS EDITOR AT DAZED & CONFUSED MAGAZINE

Francesca is also a Contributing Editor at AnOther and Art Editor of Twin Magazine and curator for Soho House.

EDWARD LUCIE-SMITH, ART CRITIC, HISTORIAN & CURATOR

Edward Lucie-Smith is an internationally renowned art critic and historian. He has published over sixty titles focusing on contemporary art, many of which are now used as university textbooks.

JAMES HOPKINS, ARTIST AND DIRECTOR JACOB’S ISLAND GALLERY

In 2012 Hopkins will represent Britain for the Changwon sculpture Biennale, South Korea.

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IAN ROSENFELD Q&A

WHAT ARE YOU LOOKING FOR IN THE SELECTION PROCESS?

'What I am looking for in the selection process is an artist that has technical ability, what the Americans like to call ‘manual dexterity’ – that’s very important, but also that the artist has an original voice and gives a sense that they are going to grow in that original voice'.

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Tell us about emerging artists at TOAF

'What’s great about TOAF is that not all the artists are 23 and just out of college but that there are also more mature artists exhibiting there. We must encourage new artists but it is hugely important not to judge artists purely on how old they are.

People often invest in young artists, betting on them to become ‘the next big thing’ but it’s crucial not to think just because he’s 40, he’s not going to make it'.

Is there anything you will be looking out for at TOAF?

'No, I hope not. I hope I am going to be very democratic'.

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Q&A with The Other Art Fair Director

Ryan Stanier

Tell us why you chose to call it The Other Art Fair. Do you see it as alternative to other art fairs?

'Very simply it is the other way to experience an art fair: meeting and buying artwork directly from the artists. There is an abundance of exceptional emerging artists and plenty of buyers eager to discover new talent'.

'The Other Art Fair bridges the gap between these two parties: it not only provides a platform for visitors to discover a breadth of new art, but also a fun, relaxed atmosphere in which to do this'.

'The fair also encourages the relationship between galleries and artists. Attended by high profile gallerists, the fair is an invaluable chance for artists to gain exposure'.

Do you have a favourite part of the fair?

'Alongside an array of new artists, I’m specifically looking forward to the performance programme hosted by FAD and Beach London'.

'In addition our curatorial partner Jotta will be hosting ‘The Others Talk’, a series of lectures and masterclasses by key individuals from the art world which are designed to inform, challenge and entertain'.

'The pre-fair artist support package, combined with a prize hosted by The Office Group for the best curated stand, has encouraged artists to be imaginative with the presentation of their work, hence this fair will hopefully be a particularly inspiring experience for visitors'.

Have you got any advice for first time buyers at the fair?

'It's such a cliche but most importantly you should buy work that you like. There is a huge variety of work at The Other Art Fair: from small prints for £40 to large sculptures or paintings from more established artists'.

'It can be beneficial to consider what sort of piece you are looking to buy. Each artist has a personal profile on TOAF website with a biography and examples of their work so use pages for some ideas'.

'The fair is a rare opportunity for buyers to discuss work directly with the artists. Whilst you are considering the purchase, relax in the Breakfast Club’s pop-up restaurant or with a Sipsmith cocktail'.

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'With every edition, the fair seems to bring more of an international selection of artists so I will be watching out for some exciting talents both, local and foreign'.

Mila Askarova

CEO & Founder

Gazelli Art House Ltd.

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All artworks featured available in the edit below.

Video courtesy of FAD (http://www.fadwebsite.com)

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