Creative Advertising: Ideas And Techniques From The World's Best Campaigns

Mario Pricken Paperback 256pp Illustrated in colour throughout

Who's Jack says:

Who's Jack tries to be original and do things that stick in readers minds and in our opinion there's nothing that gets people talking like good advertising.

£24.95

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NEW EDITION - completely revised introduction plus dozens of new examples. Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Including interviews with international professionals, and providing unique insights into the working practices of top creatives, this book: - Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet. - Highlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. - Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He is the author of Visual Creativity, also published by Thames & Hudson.

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