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About us
Core founders:
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Florian Wupperfeld has been working as a trend-scout for brands such as the BMW Group and since then has moved on to be a creative entrepreneur developing platforms and communities for brands and institutions. His international network of contacts spans the creative, media and business sectors.
Simon Cronshaw specialises in trend/market analysis, forecasting and strategic/tactical planning for enterprises. He possesses a strong track record in devising positioning and revenue strategies for a wide range of culture institutions.
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Peter Tullin specialises in formulating and negotiating innovative commercial partnerships between culture organisations and FTSE 100 brands. He is constantly identifying new mainstream opportunities for the culture sector to exploit.
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John Tait has extensive experience in developing merchandise brands and web platforms for a wide range of private clients. His agency, Lazy Grace, provides significant capacity in order to deliver innovative solutions on time and on budget.
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Peter Tullin
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Florian Wupperfeld
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Culture Institutions
Brands
Consumers
Culture meets consumer culture
CultureLabel sits between culture institutions, consumers and brands, seeking out innovative opportunities to marry the three.

We believe in creative collisions - bringing diverse interests and expertise together to create new ways of thinking and working.
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© 2008 CultureLabel Limited
CultureLabel is a registered trademark of CultureLabel Ltd, a company registered in England (No. 06524777)