The Story So Far…
Founders Peter Tullin, Simon Cronshaw, David Gilbert and Florian Wupperfeld share three traits: they’re anchored in culture; they understand consumers and they’re fluent in business and brands.
The neutrality of their network is their USP. Non-partisan, a-political, never solely business, brand or culture, their network comprises artists, trend scouts, academics and cultural brokers. A new generation of patrons, each member of the network is able to apply their knowledge, experience and talent to bring an entrepreneurial spirit to the cultural sector.
As cultural entrepreneurs, their first consumer collaboration, CultureLabel.com, is set to re-engineer established connections between consumers, culture and brands. After working in the arts for many years they have developed this platform to generate exposure for institutions in a commercial context whilst always preserving artistic integrity and authenticity.
Through CultureLabel.com they have created a new marketplace for cultural consumption by launching the first multi-brand online shop that curates and showcases products from museum and gallery shops from around the world. It’s their understanding of ‘post-consumerism’, where additional depth through cultural narrative is all, combined with their knowledge of society’s increasing thirst for culture, plus their ability to broker deals with brands, institutions and government agencies alike that has enabled them to pull it off.
The CultureLabel team met working on a research project on cultural entrepreneurship and found that they all thought the same way about the potential for culture to benefit from brands in the same way that brands have benefitted from culture for years.
Behind the scenes, the CultureLabel team works directly with institutions to encourage them to develop an ever-greater entrepreneurial spirit within their business practices.
—————-
Meet the team…
—————-
