Remix will take place on September 27th 2012 at Bloomberg’s European HQ. The full programme for REMIX is below and we will be adding more and more speakers here in the lead up to the event so keep watching! The event will be followed by a drinks reception for speakers and delegates to network.
08.15 Registration & Networking Breakfast
09.00 Welcome
- Jemma Read, Head of Philanthropy, Bloomberg
09.05 REMIXING
- Peter Tullin & Simon Cronshaw, Co-Founders, CultureLabel.com
9.20 [CULTURE Keynote] The Digital Museum – Cultural consumption in a digital world
- Steve Crossan, Head of Google Cultural Institute, Google
09.45 [TECHNOLOGY Keynote] Socialisation and always on: our online relationship is in a revolution and where can we communicate through the noise
- James Randall, Managing Director, Key Clients, Ipsos MORI
Ipsos MORI is one of the largest and best known research companies in the UK and a key part of the Ipsos Group, a leading global research company
10.10 Panel: Building Big Ideas – exploring the nexus of culture, technology and business. Dreaming up new business models and building new audiences for the arts [ENTREPRENEURSHIP]
Our panel consider strategies to help the cultural sector thrive, not just survive by looking at plans to grow cultural consumption with inspiration from varied perspectives and experiences
- Peter Barron, Director of External Relations, Google Europe, Middle East and Africa
- Volker Hirsch, Global Head of Business Development, Games, RIM Blackberry
- David Sabel, Head of Digital, National Theatre
Chair – Jon Kingsbury, Programme Director, Creative Economy, Nesta
10.50 Break
11.20 Panel: Money, Money Money! How do we fund and resource the cultural sector in new ways? How do we build cultural businesses? [ENTREPRENEURSHIP]
Our expert panel will put forward their ideas to sustain and fund growth with references to models inside and outside the cultural sector including Arts Council England recently launched the Catalyst initiative and Micro Finance programme for the Creative Industries. Seedcamp, based in Google Campus is an accelerator space for start-ups developing the next Facebook or Google and Ingenious Media are a Venture Capital business that are breaking new ground funding cultural enterprises such as DigitalTheatre.com and a growth finance scheme for craft entrepreneurs based at Cockpit Arts
- Alan Davey, Chief Executive, Arts Council England
- Patrick Bradley, CEO, Ingenious Ventures, Ingenious Media
- Carlos Espinal, co-Founder, Seedcamp
- Julia Peyton-Jones, Co-Director, Serpentine Gallery
Chair – Farah Nayeri, Arts Correspondent, Bloomberg
12.00 [ENTREPRENEURSHIP] The Creative Business. How do we run it?
The global financial crisis has us to re-evaluate our business models and organisational structures. Entrepreneurship, flexibility and a focus on the customer are key drivers of these changes. What are the optimum structures and cultures for the sector? What might we learn from the dynamism of the start-up community. Are there transferable lessons?
- Doug Richard, Founder, School for Startups & formerly of BBC’s Dragons Den
- Bindi Karia, Vice-President, BizSpark, Microsoft
- Marcus Davey, Chief Executive & Artistic Director, The Roundhouse
- Declan Kilcline, EMEA Fixed Income Electronic Trading Programme Manager, Bloomberg
Chair – Marianne Abib-Pech, Author of the FT Guide to Leadership
12.30 Growing the market – The power of the cultural brand. Strategies for developing new markets and audiences?
A panel exploring brand extension and the international dimension given huge consumer interest in and demand for cultural content and experiences. The session also investigates the changing nature of marketing. Technology has fundamentally changed our relationship with the consumer into a two-way relationship, which is explored in this panel. Organisations such as Future Cinema have used word of mouth to contract an international brand with over 250,000 Facebook fans and counting. So if marketing and cultural consumption is changing forever, what does that mean for the cultural sector
- Matthew Slotover, Co-Director, Frieze Art Fair & Co-Publisher, Frieze Magazine
- Yvonne Chien, Vice-President, Marketing Getty Images
- Matthew Primack, Vice President of Licensing & Managing Director of Fashion Week Live IMG Worldwide
Chair – Mark Beech, Head of Bloomberg Muse, Europe & Asia, Bloomberg
13.00 Lunch
14.00 [ENTREPRENEURSHIP] Cultural branding and co-creation: The evolution of sponsorship.
14.00 Users not just consumers: Traditional sponsorship is morphing into a much more sophisticated form of cultural branding with global initiatives such as the Intel Creators Project that are co-produced rather than a transaction based on lolly for logos. Brands such as Sony are creating content and using technology to build brand loyalty and engagement such as their recent partnership with Punchdrunk to create an immersive world in the arches underneath London Bridge Station as part of recent PS3 release, Resistance. This panel also looks at the role of the consumer who expects to engage with brands and products rather than passively consume as well as the emergence of the experience economy of which cultural organisations are major players
- Elsa Corbineau, Marketing Director, Moët Hennessy
- Fabien Riggall, Founder and CEO, Future Cinema (umbrella company of Secret Cinema and Future Shorts)
- Carl Christopher, Sponsorship Manager & Special Projects Manager, Sony Computer Entertainment, Europe
Chair – Paul Bay, Founder, Citizen Bay, Citizen Guild & Citizen Sound
14.40 How can technology enable new forms of creation and participation in arts and culture?
More and more creatives are using technology to create new forms of art from David Hockney using an iPad in his recent exhibition at the Royal Academy to Samsung creating a digital art prize. Our panel explores the role of technology in creation and also its role in audience engagement and interpretation
- Matthew Clark, Creative Director, United Visual Artists (UVA)
- David Jubb, Artistic Director, Battersea Arts Centre
- Hans-Ulrich Obrist, Co-director of Exhibitions and Programmes, The Serpentine Gallery
Chair - Marc Sands, Director, Media and Audiences, Tate
15.20 [TECHNOLOGY] The content revolution: The transformation of content distribution and the implications for the cultural sector
Content is king and everyone is now a broadcaster. What are the models for content distribution and monetisation that will impact the cultural sector?
- Anna Higgs, Chief Commissioning Editor, Film4.0 (Channel 4)
- Zach Leonard, Managing Director, Digital, Evening Standard & The Independent
- Rob Greig, Chief Technology Officer, Royal Opera House
- Rachel Ball, Manager, Content Partnerships, YouTube
Chair - James Bromley, Managing Director, MailOnline.com, Daily Mail
16.00 Break
16.25 [TECHNOLOGY] Digital meets Physical
How are digital technologies blurring the boundaries of online and offline cultural consumption as well as impacting our front of house services?
- James Davis, Program Manager, Google Art Project, Google
- William Makower, National Funding Scheme for the Arts
- Chris Wild, Director, Retronaut.com
- Alfie Dennen, Director, Art Public
Chair – Nick Pleydell-Pearce, Associate Experience Director, Huge Inc
16.50 [ENTREPRENEURSHIP] The business of culture – growing commercial revenues
How do we generate new income streams which are not out of step with our cultural objectives and brand values? Drawing on their expertise from a variety of perspectives our expert panel discuss the next big entrepreneurial ideas for the sector
- Jo Prosser, Managing Director, V&A Enterprises
- Renaud Visage, Co-Founder & Chief Technology Officer, Eventbrite.com
- Richard Ayers, Head of Digital Business Development, British Film Institute & Digital Adviser, Manchester City Football Club
Chair – John Kampfner, Adviser to Google on Freedom of Expression and Culture
17.20 Keynote – Prescribed Anarchy! What can we learn from the Olympics?
- Ije Nwokorie, Managing Director, Wolff Olins
- Chris Moody, Creative Director, Wolff Olins
Wolff Olins created the London 2012 Olympic brand in a revolutionary new form. Their ambition was to develop a visual system that was designed to open the brand to individuals as well as organisations in a variety of creative ways. In an era where technology is shaping our interactions with brands what might this mean for the cultural sector?
17.40 Closing remarks
- Peter Tullin, Co-Founder, CultureLabel.com
17.45 Drinks Reception
A chance to for delegates and speakers to relax and network over a glass of wine in the stunning atrium space of the Bloomberg building
19.30 Event finishes
