Culture, initially considered as an entity unique to a nation enclosed within rigid geographical boundaries has been seriously altered with the expansion of the internet. Recently culture has been described as a hybrid entity as the internet enables it to flow in and out of national boundaries. Just like CL allows people from all over the world to experience Britain’s national treasures from wherever they are, Ian Bruce is using the internet to offer a truly unique cultural experience regardless of where in the world you are. With the aid of video chat function skype, Bruce has been able to paint a series of portraits from his studio in London whilst his sitter is somewhere across the globe.