Pure Magenta
June 5th, 2009 by Thoughts

Today’s world is a consumer society where brands rule and a logo often takes prominence over the actual product itself. Artist Sarah Kissel’s fascination with haute couture’s identity crisis and in particular this movement of diffusion labels is expressed in her latest ‘luxury brand degradation’ art project.
Pure Magenta is a progression from her brilliantly perceptive ‘Faux Real’ work, showcased online at www.puremagenta.com.
Another great body of work, and a further continuation of Kissell’s passion for the perverse public fascination with iconography is that of her ‘Still Remains’ exhibition, a celebration of Jackie Onassis’ birth as an icon through the assassination of President John F. Kennedy.

