Dinner by Diesel
March 12th, 2009 by Trends

How to use storefronts and high traffic spots to striking effect?
Diesel’s new New York store on 5th Avenue launched with ‘Five on Fifth’ store openings, staging dinner parties featuring famous New Yorkers.
This comes fresh on the heels of the UK’s Selfridge’s living storefronts, where three of its most prominent windows have been convered into permanent galleries - plus the Photographer’s Gallery meets Liberty. Need we also mention the work Colette’s been up to recently?