We talk about understanding your punters a lot on here, in order to meet them where they’re at rather than expecting them to go out of their way to come to you. Here’s a store that just seems to ‘get’ 11-year-old girls and their sock-wearing habits.
Fresh from conquering US shoppers, Littlemissmatched.co.uk has arrived in the UK. They only sell mismatched socks, in hundreds of varieties, and in packets of three, “(so you’ll never be without a pair a socks ever again!)”.
Seth Godin makes two great points to take home from this: 1) Turning socks into collectibles is a simple, obvious idea that many people would have been too scared to try; 2) Littlemissmatched.com are changing socks from a low-margin, low-interest commodity into a higher-margin, high-interest fashion.
As usual, it’s the simplest of ideas…
