IntelligentNaivety.com is produced by CultureLabel to inspire great new commercial strategies in museums and culture institutions. Born out of the Entrepreneurial Museum project, this site is regularly updated with culture/consumer innovations from around the globe.
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The natural reflex is to be inward facing in a recession. Those who go against this norm and look outwards – to seek out new entrepreneurial opportunities – are much more likely to find their limited resources stretching further and delivering more impact and income. So how can over-stretched museums recognise consumer needs, exceed consumer desires, and leverage a sustainable source of income without wrecking the very special relationship they’ve created with their audiences?
In this book, we’ve attempted to introduce some of our thinking. Our snippets are intended to be used as diving boards for your own thoughts and responses, rather than fully-formed answers. They are woven around seven areas that we believe are critical to get right in order for entrepreneurship to flourish within a museum or culture institution. We hope that you’ll use them to stimulate debate and ask questions, to review established norms and to explore new perspectives.
Download your copy
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Extra case study #1: Small museums
Extra case study #2: Independent museums
Extra case study #3: Local authority museums
