Beck’s Vier Music Inspires Art Pint Glasses.
Produced by some of the finest emerging artists, the designs have been inspired by their favourite musicians.
To win a pair, just email us at win@culturelabel.com with your details.

‘Jiggery Pokery’

Your Hand in Mine – Explosion in the Sky

“This song is purely instrumental and therefore more visually abstract. As with other tracks by Explosions in the Sky, it is the kind of song that makes us want to let our minds wander and get creative – perfect music for the studio but also great to wind down with whilst reflecting on your day.

“Other than the association with our most important tool – the hands, the title of this particular song also gives us that festival feeling. Hearing Explosions in the Sky at a festival would be an amazing experience within the unity of a crowd. Collaboration is something that fuels our practice so we have an affinity with anything that conveys this message.”

‘Inventory Studio’

TV Party – Black Flag

“Inspired by the tracks 1st line (Radio, Live Transmission), the iconic band and their proressive sound and attitude, we have created a pixel pattern inspired by television static (what we see when there is no transmission) that has a QR code embedded somewhere within it.

“This graphic pattern supplies the opportunity for Beck’s Vier to transmit something music/art related but only to those that know about, and have found this new technology.”

Venues:
60 million postcards, Bournemouth
The Kraken Wakes, Portsmouth
The Lock Tavern & The Rest Is Noise,

Tour also features: : Jimmy Edgar (live), Ocelot (live), Hundred in Hands (live), DJ Cheeba, Luke Abbot, Plaid, The Cabinet of Living Cinema, Rudi Zygadlo, The Invisible, Dam Mantle, Squeaky Hill Art & Comedy, Summer Camp, Pariah, New Young Pony Club, Lone Wolf, Dutch, Minotaur Shock, Sunday Girl DJ set, Dave ID, The Eyes in the Heat, Modern Romance DJs, El – B, Rockwell, Civil Civic, David Lyre, Standard Planets, Hoodlums, Ghostpoet, United Vibrations, P45, Untold, Ben UFO, Work It, Envy.
Beck’s Vier are excited to announce that Jimmy Edgar, Ocelot and Hundred in Hands will play a special free live show at The Rest is Noise, Brixton, on Sat 31 July as part of the 2010 Beck’s Vier Music Inspires Art tour which is making its way across the UK this Summer.

Entry is free but to be in with a chance of tickets, people must sign up to Becks’ Vier Music Inspires Art via the Beck’s Vier Facebook: www.facebook.com/becksvier.

Showcasing the very best in new music talent and visual wizardry, Beck’s Vier has teamed up with 580 Ltd, leading independent promoters and purveyors of the finest music venues around the country including the Lock Tavern, Amersham Arms, Bungalows and Bears, Start the Bus, The Shipping Forecast and more, to present the Beck’s Vier Music Inspires Art UK Tour. A free UK-wide summer tour, Beck’s Vier Music Inspires Art brings together the best new live music and DJ talent, with an original programme of innovative film and art curated by Future Shorts and Squeaky Hill and Cabinet of Living Cinema art collectives.

The Beck’s Vier Music Inspires Art UK Tour is just the latest in Beck’s long-standing series of collaborations with musicians and artists. Alongside the Beck’s Vier Music Inspires Art UK Tour, YCN will be unveiling new, limited edition Beck’s Vier fonts and glassware, all showcasing designs by celebrated emerging artists who have been inspired by some of their favourite music. Artist Jamie Brown has been commissioned to paint the outside of each venue on the tour with a special design inspired by a song.
About Beck’s Music Inspires Art
Beck’s has a long history of using the most pioneering techniques and technologies to deliver uncompromising quality of experience to the consumer. Over time, this commitment to innovation and free-thinking has evolved into Beck’s giving creative freedom to musicians and artists through such innovative associations as the Beck’s art labels, where artists including Gilbert & George, Tracey Emin, Damien Hirst, Tim Head, Sam Taylor-Wood, Jake & Dino Chapman, Hard Fi, the RCA and Ladyhawke have been given the opportunity to use the Beck’s bottle as their canvas.

Beck’s Music Inspires Art has a history of bringing together leading musicians and artists together, including the Chemical Brothers, Massive Attack and United Visual Artists, to create electrifying audio-visual experiences in a series of amazing one-off performances called the Beck’s Fusions.