An interview with Sleek Magazines Christian Bracht – Publisher
•HOW IS CULTURE CONSUMED IN THE DIGITAL AGE?
In the digital age culture is still consumed – and a work of art only fully appreciated – by standing face to face to it. However the pace in which culture is consumed has accelerated. New media has made it more complex to keep up with the daily changing international and fast moving art scene. Nevertheless digital media has also made it easier to access art. Digital content creates, refers to and distributes images and information on and about art to a general public rather than restricting it to a cultural elite.
•IS DIGITAL MEDIA AFFECTING CONTEMPORARY ARTISTS AND HOW?
By exploring and adopting a culture’s new technology an artist discovers new ‘materials’ and enables new manners of expression – hence further developing the definition of art. Digital media has triggered new creative impulses and challenged artists again to capture, criticize or celebrate our contemporary Zeitgeist.
• WHAT IS YOUR BUSINESS MODEL FOR THE FUTURE OR WHERE ARE THE OPPORTUNITES FOR AN ART PUBLISHING COMPANY LIKE YOURS IN THE DIGITAL AGE?
Online business (shop) affiliate advertising will be main revenue for our company with tremendous chances to built additional business integration.
• WHICH GALLERIES AND MUSEUMS ARE YOUR FAVOURITES?
Foundation Beyeler, Basel
The Wallace Collection, London
The Museum of Modern Art, New York
• HOW CAN PUBLISHERS AND INSTITUTIONS LINK UP?
Obviously classic print advertisements can promote exhibitions and special events. In exchange institutions can support – for example – magazine subscriptions offers. However such cooperation’s should not be restricted to the finite future, but instead be elaborated. In this way the two forge a stronger bond and benefit from one another’s clients, patrons and scholars on the long run.
