How do ideas happen? How do everyday sparks of illumination – those eureka moments that strike people as they board a bus or spread butter on their toast – flash into being? Is it just geniuses who have brilliant ideas, or can anyone have them?
This experimental tour makes playful loops through London’s streets, taking in a museum, a magic shop and a science lab, to see what we can discover about the creative process along its route.
Via School Of Life




