Above are the various concepts we came up with including Paul Smith Sundaes that incorporates a gorgeous cupcake wrapper design by The Cupcake Wrapper Co. Just in case you’re interested, the cutlery used in these shots are Seletti disposables that we spray painted white.
We also did a whole series of a black packaging alternatives but I think the white ended up being the most effective.
McFancy is such a fantastic concept and I felt extremely honoured to be a part of the team that brought it to life. It was also amazing to meet talented photographer Marija Ivkovic whose enthusiasm and constant positive energy made her a real joy to work with. Check out her amazing Photobooth for event hire.
Via eatdrinkchic
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