I met The Emotion Lab founders, Chris and Tom, in the place where the concept was born – a sweet little café in the middle of the “Barri de la Ribera” in Barcelona. Bounding with energy, the boys were ready to share some their creative insights with us.
-How was The Emotion Lab born?
Marta, Yago and the two of us met in Barcelona while we were studying for a Masters Degree in Product Design. After long conversations about projects and possible products, we decided to work together. We wanted to be able to express ourselves in a way that we couldn’t in jobs in other studios.
- Why “The Emotion lab”?
We realised that the common factor that was present in each of our ideas was the “feeling” that existed behind every project. We were all willing to create objects that could trascend functionality, that would give every design an “inside”, a soul. That is how our identity -and name- appeared.
-How do people respond to your work?
The moonwatch, for example, has given us a lot of amazing responses, both from men and women. We are really grateful for all the positive comments we have received since we’ve started, and we have to admit that the most critical remarks have made us improve our designs and the way we approach them.
-What would you suggest to someone who wants to buy an object?
The first thing to take into account is to think if they really need it. However, we are aware that most of the things we buy are not always vital. That’s why part of our work is to provide the objects an additional value…The emotions. In this way, the good brings in a new perspective. The object is then transformed and its use is redefined. We are also very concerned about the sustainability of the materials that are employed in every piece.
-Historically, women have been seen as more likely to buy emotionally, would you agree?
We don’t disagree, but actually right now The Emotion Lab is a team of 3 men. It is funny that you ask that because although there are products that could be more related either with men or with women, we intend to design pieces that can be suitable for both sexes. We believe we all have a sensitive side, and The Emotion Lab tries to work with this human essence to create new concepts.
-Have you any advice for aspiring designers?
Strive to find ways to work on what you really believe, live your passion.
