All it took was a handful of celebrities to promise that Acai was great for the skin, follow this up with a buzz concerning the weight miracles the berry performs and all of us mortals became hooked to this black thick substance with a slightly bitter taste that originates from the depths of the Amazon. With so many people consuming it, it’s no wonder the Acai juice and Acai cream manufacturers have had their ‘green’ conscience playing up.
For Earth Day 2010 Kiehl’s has teamed up with Jeff Koons, Pharrell Williams, Julianne Moore and Malia Jones to design and produce Limited Edition Acai Spray bottles. The logic behind it is simple buy it, collect it and re- use it! Besides urging consumers to recycle Kiehl is going a step further, the company plans to donate $200, 000 USD of the proceeds of the sales to rainforest alliance via essence.
This plan works for everyone from the very vein, the arty type to the rainforest fighter. At CL we are already talking about which bottle we would like to buy, and I think I will be going for the Koons!
