Download the job spec as a pdf
THE ROLE
CultureLabel.com is seeking a bright all-rounder with a deep passion for the internet to help us create and deliver a social media strategy that ramps up our site traffic.
This role is intended to leverage social media opportunities and our existing community base to drive our customer acquisition, increase repeat purchase patterns, increase conversion and reduce churn. It involves a mix of social media, content, online PR and email marketing, and primarily will be focussed on the launch of our innovative new site in June 2010.
This is a truly excellent opportunity to make your mark and take charge of an exciting brand that has already punched far above its weight in offline PR.
THE CANDIDATE
This role provides an excellent opportunity for someone with experience under their belt already, but who is looking to grow their level of responsibility. You will take full responsibility for CultureLabel’s social media and must therefore be able to hit the ground running. You must have commercial social media experience and be able to provide examples of your work. Your role will be extremely hands-on and be able to balance strategic vision with measurable delivery.
THE COMPANY
The new high street, as imagined by the world’s best museums, galleries and artists.
CultureLabel.com is your one-stop-culture-shop, bringing you an edit of products currently available from over 90 leading museum shops, galleries, artists and culture institutions from around the world. Our partners include leaders such as Tate, V&A, Saatchi Gallery, Whitechapel Gallery and many more.
We’ve hunted far and wide to help satisfy your cravings for unique products that stand out. Every item is handpicked by our arts partners – the masters of curation – and many are artist-designed or limited edition.
By buying directly from our trusted arts partners, your purchases have an inherent integrity, authenticity and of course, design quality – “products with soul”, as we like to call them.
“An emporium of desirables” – Vogue
“CultureLabel.com does the visiting, the curating and the editing for us… A host of possible presents, each one with some real connection to the institution it comes from.” – FT How to Spend It
“Can you think of anywhere else can get hold of a sheepskin flying helmet and a remote-controlled T-Rex with just a few clicks of a mouse? Thought not. Happy browsing.” – Esquire
“Gift-tastic!” – The Sunday Times
“Our Favourite Shop – Browse a whole range of museum shops…and shop from home. This is obviously a Good Thing.” – Maxim
TASKS
- Influencer mapping and engagement planning
- Blogger outreach
- On and offsite community engagement
- Social media management
- Reputation monitoring and management
- Editorial / production tasks
- Content writing, optimisation and syndication
- Co-creation and affinity marketing
- Event amplification
- Measurement and analysis of results
FURTHER INFORMATION
We’re initially starting with a three-month contract, to begin as soon as possible, but could be open to extending it depending on your performance in that initial period.
If you are interested in applying for this role, or would like further information, please send your CV and examples of your work to Sophie Gaskill, Communications Director by email at socialmedia@culturelabel.com.
Links:
www.CultureLabel.com – culture retail platform
www.CultureLabel.com/blog – culture meets consumer culture blog
www.CultureLabel.com/release – product development competition with Tate and Wallpaper*
Follow us at www.twitter.com/culturelabel