In a competition strap-line that makes babies and puppies the ultimate enemy, the 2010 AICP awards are clearly aiming to make a stand… “There is a menacing force overtaking the ad industry. They require diapers. They have silly wet noses. They are babies and puppies. Combined, they represent the malignant core of all advertising clichés. Our only hope of ending their ruthless insurgence is you. Stop Babies and Puppies. Make art. Not Clichés. Join the resistance.” The AICP Show, The Art & Technique of the American Commercial, hunts down the best work of the year in the field of advertising and commercial art. It’s an ongoing archival project with cultural and artistic significance and has run since 1992. Work honoured with an award are included in the archives of the Film Department at The Museum of Modern Art (MoMA), in New York and entries are judged by close to 400 advertising and production professionals, and is assembled by a curatorial panel of prominent industry leaders. Find out more HERE. untitled