New online t-shirt shop Hipstery is causing an online sensation, ‘liberating you from the burden of choice’ as the site puts it. The site works on the element of mystery (intrigued already?)…encouraging customers to answer a quiz of probingly intimate questions in order to establish a sense of their true personality. On the strength of your answers a T-shirt is hand selected for you from a range of hundreds from ‘the best T-shirts sites in existance’…although which sites exactly is of course a closely guarded secret. To quote from the Hipstery manifesto, ‘Life is increasingly loosing mysery…we’ve forgotten to enjoy the unknown and we’re not better for it’. In response the mystery T-shirt marks a new trend in willingly passing over our consumer choices to the seller. It certainly adds a bit of jovial fun to the online shopping experience so why not put you faith in the ‘experts’ and see what happens?
hipstery