The ICA hosts an informative talk with Editor-in-Chief of Wired Magazine and author of The Long Tail, Chris Anderson this week. Anderson will discuss the way in which old economic models are gradually giving way to a flood of free goods – everything from newspapers to DVDs, T-shirts to flights. In his new book Free, he explains exactly how new technologies have made this possible. What happens when so many goods can be produced for more-or-less nothing? And what happens when those things are then made available to the consumer for free? The talk takes place July 2nd at 1pm. Sign up at the ICA website to hear Anderson defend his radical vision of a new economy.freebies2