The future looks bright for the cultural sector with economists suggesting that success in the creative industries could be part of the solution to getting the economy out of the recession. Experts suggest that innovative models from culture institutions and creative industries will make this sector not just resilient in the current economic climate, but allow it to flourish. Recent research from the National Endowment for Science, Technology and the Arts (Nesta) suggests that the cultural sector will grow by 4% between 2009 and 2013 – double the estimate for the rest of the economy. It is also estimated that the creative industries will by 2013 employ 1.3 million people and the wealth generated by these industries could reach £85 billion. The UK is uniquely good at creativity and innovation. Even in difficult times, institutions such as the National Theatre are innovating. Their NT Live project, which will project Racine’s Phedre with Helen Mirren, live into 70 cinema screens around the UK, creates a new model to increase audiences.
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economy