Schweppes Satire
June 17th, 2009 by News
Schweppes’ latest cartoon post is a satire on the expenses scandal from their ‘Experience Matters’ campaign. The posts are rolled out every 2 weeks with an image that references current affairs and the news agenda in the style of 18th century English painter and satirist William Hogarth. With satire so strongly a part of popular culture today, the initiative hopes to create an ongoing dialogue with consumers offering a fresh and topical tongue-in-cheek view on the current news agenda. Schweppes explains, “As a quintessentially British brand, we are embracing the British tradition of poking fun at ourselves, whilst heralding our reprised love for satire today”.
Take a look at past posts here.
