Arthouse cinema chain
April 27th, 2009 by News
The highstreet of the future is likely to be a very different beast from the highstreet of today. No sooner than Hazel Blears announced the government’s plan to animate recession-hit highstreets by bringing artists into empty spaces(something we wrote about in AI Magazine the week before the initiative was launched incidentally), then HMV announces plans of its own to to team up with Curzon Cinemas. The idea is they’ll launch a ‘chain’ of ‘arthouse’ cinemas above its stores across the country. Not sure how arthouse will work in chain format but nevertheless its an interesting initiative to bring some much needed diversity back to the high-street. And some much needed art into people’s lives.
