Le Méridien unveils “Unlock Art”, an innovative programme that provides access to local contemporary cultural institutions for Le Méridien hotel guests, aimed at awakening their creative curiosity. In the first phase Le Méridien have partnered with six of the world’s leading contemporary art institutions located in some the world’s most dynamic cities.
“…Developed to engage its creative guest, Le Méridien’s “Unlock Art” programme will include an artist designed key card that offers access to more than just the guest room — the card, created by acclaimed artist Michael Lin, will become a collectible piece of art which will grant guests complimentary access to its affiliated arts organisations. Le Méridien’s Cultural Curator, the ever innovative and cutting edge Jérôme Sans, has created “Unlock Art”, offering experiences to re-invigorate the brand through new initiatives and partnerships that transform the guest’s experience long-term. In his role as Cultural Curator, Jérôme Sans curates global experiential art campaigns and forges partnerships with cultural institutions around the globe, targeting the “creative guest.”…”
