GrandPalais.fr: Setting the pre-visit standards
October 22nd, 2008 by News
Crowned today as Favourite Web Award (FWA)’s website of the day (the Oscars of web design), GrandPalais.fr challenges museum pre-visit web pages to enter a whole new ballpark.
As most of our potential museum or gallery visitors head first for the web to check the usual opening hours, directions and what’s on, this opportunity to whet appetites and set expectations represents a crtitical touchpoint.
For the Grand Palais, pre-visit means Google Earth-esque swooping flyarounds, interspersed with introductions to key narratives, concepts and collections. The rich media, video, animations and photos make it feel like you’re already there – energy, intrigue… where do I get a ticket again? Oh yeah, there’s the link… (perfectly positioned next to the ‘Support us’ button!)
