CultureLabel

A great tool for making sure your key marketing messages say what you want them to say. Wordle makes a visual word cloud from the most common words found in the text you provide – enter a block of text, your web page feed or a delicious feed. The largest words are the most common ones.

Here’s what we get from inputting IntelligentNaivety.com’s homepage:

Say, for example, we wanted to aim higher on the Google rankings for the word ‘entrepreneurship’ – the word isn’t appearing very much in the cloud, meaning that we use it infrequently on our current homepage. It is therefore probably worth using that particular word more often in our posts.. whilst obviously taking care not to force it too much!

Good for us is the diversity of words – we’re a news and info blog afterall – but having so many words probably isn’t so good for a basic introduction to who we are/what we do. Keeping the ‘about us’ page simple is probably therefore well worth the effort, and the Wordle cloud should reflect that. We could even use it as a basic ‘before’ and ‘after’ test for writing our messages.

Best of all it’s completely free! Have a play at www.wordle.net