Social Media
We will build, manage, moderate, grow and engage a network of Facebook fan pages to save you time, money, resource and to build you a valuable asset to help:
- Inspire fans to engage with your Facebook pages
- Grow and engage the fan base to its full potential
- Monetise the pages if it has a sufficient number of fans
- Utilise fan base to drive traffic back to your website
A digital marketing strategy incorporating social media is no longer optional and we can help you syndicate existing content in all the right places, as well as creating and seeding new content to the YouTube and Flickr generation.
Sometimes our clients are taking your first bold steps in the brave new worlds of social media and digital marketing and we help them begin a dialogue with new audiences they never knew were there. Or, you may have an established social media presence that you want to grow more rapidly and even monetise.
Either way CultureLabel has assembled a crack team that manages fan pages that total nearly 30 million fans from the Arts Council to Premier League footballers such as Wayne Rooney and Fernando Torres, so we are confident we can transform the impact of social media on your organisation.
We will build, manage, moderate, grow and engage a network of Facebook fan pages to save you time, money, resource and to build you a valuable asset to help:
A digital marketing strategy incorporating social media is no longer optional and we can help you syndicate existing content in all the right places as well as creating and seeding new content to the YouTube and Flickr generation
Sometimes our clients are taking your first bold steps in the brave new world's of social media and digital marketing and we help them begin a dialogue with new audiences they never knew where there. Or, you may have an established social media presence that you want to grow more rapidly and even monetise. Either way CultureLabel has assembled a crack team that manages fan pages that total nearly 30 million fans from the Arts Council to Premier League footballers such as Wayne Rooney and Fernando Torres so we are confident we can transform the impact of social media on your organisation.
Own Art
CultureLabel manages the Facebook profile of Own Art on behalf of Arts Council England. Own Art makes buying art more affordable by enabling people to spread the cost of contemporary art works over 10-months with an interest-free loan (0%APR Typical).
We have designed a series of new pages for the Own Art scheme and implemented a growth strategy designed to increase the fan base to a point where these pages can be monetised directly, as well as encouraging an ever greater uptake of the scheme.
Tate social product development
CultureLabel created Release1.0, an online crowdsourcing platform to develop new product ideas for cultural institutions. In 2010 Release1.0 was used by Tate in partnership with Wallpaper* Magazine to successfully source two products to be sold in retail outlets across all Tate galleries and the online shop. There were nearly 500 entries to the competition over the month it was held with two categories of less than £10 and less than £100. In 2009 the same platform was used to source two products for the ICA.
Arts Industry magazine
CultureLabel was asked to develop a digital marketing strategy for AI, one of the leading publications in the cultural sector with 8,000 subcribers. As part of this we developed a blog for the organisation which hosted content from the magazine writers, as well as the popular Tait Mail feature.
Becks
Working with Margaret PR for the Becks Shape your Music campaign. Exclusively for CultureLabel the fantastic Rubi Cane (aka Mr Bruce from The Correspondents) painted two stylist portraits in oil on canvas over a 12 hour period, with the works being inspired by his favourite track from Play.com. This formed part of a Facebook competition and you can see the timelapse video here. Can you guess which track inspired the work?
See the video here on the Becks Vier Facebook page
Vauxhall Art Car Boot Fair
CultureLabel create a social media footprint for the Art Car Boot Fair, a 10-year old weekend exrtravaganza where leading contemporary artists such as Gavin Turk and Sir Peter Blake sell art works from car boots at London’s iconic Truman Brewery on Brick Lane.
We created content such as competitions and trained the organisation in best practice around Twitter and Facebook so they could maximise the impact of social media in their marketing strategy. We also used Social Media to drive sales of the Pretty Taxing range.
