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We created and now run a profitable web business as our day-job, combining the arts with mainstream consumer marketing.
This means we're perfectly positioned to provide a whole host of digital services, using our experience of what works.
We were voted one of the top 50 Hot Design Influencers by Design Week, and have wide expertise across web and mobile.
From interface design, online brand development and user journeys through to SEO and digital marketing, we can help.
MobileCulture2 conference
We are delighted to announce the second annual Mobile Culture conference which will take place at the brand new University of the Arts London campus in King’s Cross on 17th July 2012. The event will bring together thought leaders and senior executives from cultural organisations, the mobile sector, worldwide brands and the developer community for a day of innovation, learning and knowledge exchange.
Our inaugural event brought together 500 attendees over 2 days. Tickets for this year’s show are now available here at an early bird rate of £199+VAT – this offer is only available until 31st May 2012 or until tickets run out.
Speakers confirmed include:
Ed Vaizey, Minister of Culture
Jay Altschuler, Director, Global Media Innovation, Unilever
Steve Wing, Head of Mobile, Guardian
Jane Burton, Creative Director, Tate
Diana Stepner, Head of Future Technologies, Pearson
Amanda Ridout, Managing Director, Phaidon
Peter Tullin, Co-Founder, CultureLabel.com
Dani Salvadore, Director of Enterprise, University of the Arts
Stephanie Hannon, Vice-President, International, Eventbrite.com
The event is split into three parts: plenary keynotes and panels, new business model creation sessions and practical how to workshops. Whatever the position in your mobile journey, you will meet inspiring speakers and leading thinkers in the mobile space to help you drive your mobile strategy forward.
MobileCulture1 - Speakers for the inaugural MobileCulture event at included Wired, Google, Timeout, Vodafone Tate, British Library, Tesco, Penguin, Nokia, O2, Sky and Harper Collins. The keynote was given by Ed Vaizey, Minister for Culture who also launched CultureLabel’s Digital Museum initiative 12-months earlier. We were delighted to partner with NESTA on this event, who announced details of a new Digital R&D initiative in partnership with Arts Council England. The venue was the stunning new £70 million Ravensbourne College next to the O2 London. Delegates were then invited into the O2 itself where a VIP reception was hosted by the British Music Experience / AEG.
Tate social product development
CultureLabel created Release1.0, an online crowdsourcing platform to develop new product ideas for cultural institutions. In 2010 Release1.0 was used by Tate in partnership with Wallpaper* Magazine to successfully source two products to be sold in retail outlets across all Tate galleries and the online shop. There were nearly 500 entries to the competition over the month it was held with two categories of less than £10 and less than £100. In 2009 the same platform was used to source two products for the ICA.
Vauxhall Art Car Boot Fair
CultureLabel create a social media footprint for the Art Car Boot Fair, a 10-year old weekend exrtravaganza where leading contemporary artists such as Gavin Turk and Sir Peter Blake sell art works from car boots at London’s iconic Truman Brewery on Brick Lane.
We created content such as competitions and trained the organisation in best practice around Twitter and Facebook so they could maximise the impact of social media in their marketing strategy. We also used Social Media to drive sales of the Pretty Taxing range.
Royal Horticultural Society
CultureLabel delivered a workshop on digital trends for the Royal Horticultural Society. The RHS operate the famous Chelsea Flower Show as well as other events such as the Hampton Court Palace Flower Show. The workshop was designed to ensure the senior team of Directors were fully briefed on the latest developments and opportunities that the organisation could benefit from as they moved forward, as well as to bring the team up to speed on specific areas such as ecommerce.
Kids in Museums
CultureLabel created a website for national charity Kids in Museums set up by Guardian reporter Dea Birkett to lobby for better provisions for children in museums and galleries across the UK. The website included works from Roald Dahl’s illustrator Quentin Blake and incorporated interactive polls on issues such as Family Ticketing. CultureLabel also provides ongoing support and maintenance.
The contract also involved developing a commercial and technical feasibility study for a UK wide Family Ticket for Museums.
Experience the new Kids in Museums website by clicking here
The Courtauld Gallery
Digital ticketing for exhibitions
Development of a digital ticketing solution for the Michelangelo’s Dream and Cezanne’s Card Players exhibitions. CultureLabel developed a complete, end-to-end ticket solution, even allowing the gallery to sell products such as catalogues and merchandise alongside tickets. The system has already successfully sold thousands of tickets for the gallery and is now available for use by other organisations.
"The Courtauld is delighted to be the first arts organisation to offer pioneering mobile ticketing technology for Michelangelo's Dream. We want to reach customers that live in a mobile age, reduce our costs and deliver more efficient online sales. We trusted CultureLabel to deliver on time and within budget and they have not let us down.” Nigel Dickson, Head of Retail, The Courtauld Gallery
Experience the Courtauld Ticketing website now by clicking here
Find out how we can help you:
Arts Council England and Creative Scotland
CultureLabel collaborated with Arts Council England and Creative Scotland to develop the world’s first online contemporary art marketplace where affordable art works can be bought with interest free loans. Arts Council England have operated the highly successful Own Art initiative for the last five-years which was recently the subject of an enthusiastic BBC documentary with Alan Yentob. The Own Art scheme is designed to make it easy to buy art by making art affordable and we made it our mission to create a simple way for consumers to buy works online through an interest free loan in the same way you can conveniently buy other products such as electronics. Through Own Art, UK tax payers can purchase contemporary art and craft including art works jewellery and craft pieces.
Own Art loans are available from as little as £100 up to £2,000 to buy art in any media from one of our partner art galleries in the Own Art scheme, provided that it is by a living artist. Since 2011, through CultureLabel.com, you have been able apply online for an Own Art loan to buy any eligible art. The scheme has already achieved sales in excess of the initial Arts Council investment.
Most recently the scheme has been extended so that interactive terminals where you can browse and buy the works have been installed in a number of leading arts institutions including the Saatchi Gallery, Barbican and the Royal Scottish Academy.
Own Art loans are repayable over 10 months in interest free instalments, 0%APR typical - so you’ll never be paying more than the advertised price.
Experience Own Art online at the Art Store by clicking here
Becks
Working with Margaret PR for the Becks Shape your Music campaign. Exclusively for CultureLabel the fantastic Rubi Cane (aka Mr Bruce from The Correspondents) painted two stylist portraits in oil on canvas over a 12 hour period, with the works being inspired by his favourite track from Play.com. This formed part of a Facebook competition and you can see the timelapse video here. Can you guess which track inspired the work?
See the video here on the Becks Vier Facebook page
