Intelligent Naivety
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Intelligent Naivety
IntelligentNaivety.com is produced by CultureLabel to inspire great new commercial strategies in museums and culture institutions.
Where better to get on and do great ideas than the space where culture and consumers meet? A space ripe for new, original thinking as mainstream consumers demand more and better interactions with cultural content, experiences and brands. As entrepreneurship is all about supplying that consumer demand, it provides the bridge that directly fuses culture institution with consumer.
How can over-stretched museums and culture institutions recognise consumer needs, exceed consumer desires, and leverage a sustainable source of income without wrecking the very special relationship they've created with their audiences?
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